Job Descriptions: Concise And Accurate

Within the job description, one should be concisely informed about what it would actually be like for them to work at the company. Make sure that the job description does not turn out to be some sort of list of ideal traits and that no other candidate would have. The job description must not make the company look out of touch in any way – candidates would like to know that they could have a chance of working for the company and will move onto the next advert if they don’t think they can make...
More

Job Application: Make it Easy, Not Tough

The application process should not be a test of endurance or aptitude, it should be made as easy as possible to apply. Don’t forget that there are a lot of job applications out there, and the candidate is likely going through tons of applications at a time. If they find an application to be too difficult, they’ll give up out of frustration. Each application also requires a cover letter and tailoring of one’s CV, so this is already time-consuming enough – don’t make it even more so, or otherw...
More

Job Advertisement: To Hire, Not To Look Cool

Over the past years a lot of companies are making the mistake of trying to oversell their cool brand image rather than focusing on work in their job adverts. Remember, the intent of a job advert is to attract potential candidates Using language that is too trendy or cool can make candidates think that the company has unrealistic expectations, and seem unprofessional. For example, “looking for an absolute rock star in the office” The problem with writing in a ‘too’ friendly and colloquial ...
More

Writing An Effective Job Advertisement

A compelling job ad is vital to attracting the right candidates for your business, and as a recruiter one of the key skills to grab their attention is advertwriting. Here are some of our tips to help you get started on writing an effective job advertisement: Focus on the key selection criteria without repeating the job description. The cardinal rule for all ads is to keep it short - no more than 5-8 bullet points covering: Focus on the key selection criteria without repeating the job descri...
More

Writing Great Headings in Job Ads

Job advertisements must be effective and attract attention on a crowded page, and so the heading and the bullet points are the most important part of the ad The purpose of a heading is to attract the attention of those you are trying to reach. Using a dark, bold font surrounded by negative space can make your heading stand out on a busy page. Using capital letters are less readable, so using upper and lower case is the best way to go Where possible use words such as ‘BDM’ or ‘Sales Mgr’...
More

3 Basic Rules in Writing an Effective Online Job Advertisement

1. Keep it simple: Because you have unlimited online space, many people write waflly ads that don’t get to the point, confuse the applicant, and hence they are less likely to see that the job is for them. Keep it short, precise and clear. 2. Job description summary: Your aim is to appeal to potential candidates within the 150 words of the job description. No appeal means that they won’t click through the main ad, and you have lost them at the start. This summary has to be GREAT in order to ...
More

Benefits Of Working With Your Competitors

It is difficult to understand at first how you can work with your competitors who are trying to steal your lunch! But after being introduced to it, most can see its power and potential. We all have the same issues. We’re all addressing the same problems and the big, bad them are not always actual competitors. You will find that most have specialised in an area, focused on particular niches, and do not directly compete with you. Some may be direct competition but even within this particular s...
More

Networking With Competitors: Taking It To Another Level

Imagine an industry where there are perhaps 100 competitors. And say that 5 or 6 managers or professionals from different companies, who all do similar roles, start co-operating and helping one another with their careers. What sort of things could they share and help one another with? What could they do together to get themselves more leverage: to start getting a bigger piece of the pie? What are some of the things this small group might be able to share whilst still competing with others doing...
More

How To Choose Between 2 Great Candidates

Finding great job candidates is hard. However, there is such a thing as a good problem to have. Imagine finding not one, but TWO excellent candidates for a job! At first, you’re thrilled,but then you realise – you’ll have to make a call and choose one of the two! 1. Figure out who wants you more: Candidates who are already employed and just looking to make a change will probably be less motivated to start working than those who desperately need a job. Ask questions like: Who asked mo...
More

Why Is Networking So Important For Careers?

It’s extraordinary the leverage you get from networking: how it improves sales and business in general. And with careers it is exactly the same thing -it makes an amazing difference to your career if you co-operate with people, if you build networks. Just some of the benefit networking provides are: referrals, critical and timely advice, inside information, and social support. Better connections also increase your status, your job opportunities, AND salary.
More