Writing An Effective Job Advertisement

A compelling job ad is vital to attracting the right candidates for your business, and as a recruiter one of the key skills to grab their attention is advertwriting. Here are some of our tips to help you get started on writing an effective job advertisement: Focus on the key selection criteria without repeating the job description. The cardinal rule for all ads is to keep it short – no more than 5-8 bullet points covering:

  • Focus on the key selection criteria without repeating the job description. The cardinal rule for all ads is to keep it short – no more than 5-8 bullet points covering: Key responsibilities, skills/experience needed to be successful in this role, personal attributes -the type of person you are seeking for
  • Only put words in for one of two purposes: To filter out those you don’t want or attract those you do. You can amplify on the details of the job later when you have the right people
  • The final ‘what’s in it for me?’ that gives the reason to apply and typically goes at the end of the ad
  • Serif type style is more readable than sans serif
  • Plagiarism – there are usually lots of ads in each field and original thoughts are rare
  • Avoid jokes, cynicism and puns. Don’t exaggerate about the job – this is not a great starting point for a trust -based employer/employee relationship