Follow Up Like a Pro
After a job interview, conference, or event, failing to follow up is one of the biggest mistakes you can make. Think about that pile of business cards you’ve collected over the years: how many of those people are you no longer in touch with?
After you trade business cards, send your new contact a “thank you” or “nice to meet you” email within a day or two. In the coming weeks and months, check in periodically to ensure you remain top-of-mind, each time providing some kind of value to the person. Adding value to the relationship consistently over time is the number one key to leveraging the mere exposure effect. Do this by sharing relevant blog posts, book recommendations, or events via email once a month, meeting for coffee, or letting the person know how you took action and saw results based on advice they gave you.
Do “Like”, Tweet, and Connect
Social media is a no-brainer when it comes to extending your networking efforts beyond in-person interaction. Be sure to connect with your new contact on LinkedIn, and, if appropriate for your company or field, follow the person and their organization on Twitter, Facebook, Pinterest, etc. Show your continued engagement and dedication to building a long-term relationship by liking, sharing, or commenting on their posts every now and then. Every time you do so, your contact is not only reminded of you (and what makes you great), but it also boosts their self-worth, making them associate you with feeling good