Are you ready for a brutal piece of truth? Many qualified candidates most likely don’t knowthat your company exist—let alone that you’re hiring.
There are so many companies out there who are all competing for the exact same talent asyou, and unfortunately, it’s the big ones with the major reputations and the instant namerecognition that will continue to beat you in regards to hiring—unless you do something about it.
If you want to create awareness about your employer brand, you need to go beyond the somewhat archaic hiring practices of the past and find a way to meet your prospective candidates where they already are.
One great place to start? Social media. With an estimated 2.62 billion (yes, billion) socialmedia users worldwide, you’re missing out on a huge audience of potential candidates if youneglect to use social as part of your recruitment strategy.
Update your Facebook status, post a simple tweet or share your job ads via LinkedIn to quickly inform your followers about your job openings, at no cost. Unlike job boards, social networks are built for sharing content. People can easily share social media posts with their friends. This way, you dramatically increase your reach to potential candidates with very little effort.